Privacy Policy – DM Vintage Watches

Last updated: Jan 2026

DM Vintage Watches (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website or purchase from us, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

DM Vintage Watches is a UK-based business specialising in vintage and pre-owned watches.

If you have any questions about this policy or how we handle your data, you can contact us at:
Email: [your email address]

2. What Personal Data We Collect

We may collect and process the following personal data:

  • Identity data: name, billing address, shipping address

  • Contact data: email address, telephone number

  • Transaction data: purchase details, payment confirmations (we do not store full card details)

  • Technical data: IP address, browser type, device information

  • Communication data: emails, messages, enquiries, offers, or part-exchange discussions

3. How We Collect Your Data

We collect data when you:

  • Place an order on our website

  • Contact us via email, social media, or enquiry forms

  • Make an offer or discuss part exchange

  • Subscribe to marketing communications (where applicable)

  • Browse our website (via cookies and analytics)

4. How We Use Your Data

We use your personal data to:

  • Process and fulfil orders

  • Communicate with you about purchases, shipping, or enquiries

  • Manage returns, disputes, or customer service matters

  • Comply with legal and accounting obligations

  • Improve our website and customer experience

  • Send marketing communications only if you have opted in

5. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract: to fulfil your purchase

  • Legal obligation: for tax, accounting, and fraud prevention

  • Legitimate interests: customer service, business improvement

  • Consent: for marketing communications (you can withdraw at any time)

6. Sharing Your Data

We only share your data where necessary, including with:

  • Payment processors (e.g. card payment providers)

  • Shipping and courier companies

  • Website hosting and analytics providers

We never sell your personal data to third parties.

7. International Transfers

If data is transferred outside the UK (e.g. through courier or payment providers), we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses.

8. Data Retention

We retain personal data only for as long as necessary:

  • Order and transaction data: up to 6 years (for legal and tax purposes)

  • Marketing data: until you withdraw consent

  • Enquiry data: as long as reasonably required for follow-up

9. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://www.ico.org.uk

10. Cookies

Our website uses cookies to ensure functionality and analyse performance. You can manage or disable cookies through your browser settings. For more information, please see our Cookie Policy (if applicable).

11. Data Security

We take appropriate technical and organisational measures to protect your data against loss, misuse, unauthorised access or disclosure.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.